The wrong words will curse you, so let's get them right
I’m Guy Lambert. Hello! I’m a content producer, director, and scriptwriter. Most importantly, I’m your copywriter who can create any form of copy and content you need including:
- press releases and blog posts
- website and email copy
- socials copy and ads
I’ve worked for a range of companies with different audiences such as the BBC, Brandfuel, Arm, Disney, and Sky. Even more are behind NDAs including a global management consultancy with AI specialism, NFT projects, and an international energy firm.
For my full credentials, check out my LinkedIn. If you'd like a chat now, please email guy@guylambertcopy.com
I love the power of words and storytelling, so I'm always keen to hear about new projects and work with you to enchant your audience.
Work Highlights
Arm DevSummit 2021
Conference & Events Award: Best Digital Event
World Exhibition Stand Platinum Award: Best Digital Event Experience
During Covid, Arm asked creative agency Brandfuel to produce their annual 3-day Arm DevSummit event online. It became a live-streaming platform named Arm TV.
I created over 40 promotional trailers for it, utilising clips of speeches and other conference materials. These required branded graphics, evocative voiceovers, and powerful storytelling with bold visuals and efficient copy to hype the range of events available to viewers.
There was a great deal of highly technical information that needed to be communicated to a very smart audience. They knew exactly what it all meant, but I didn’t! It was a major learning exercise that I found fascinating, and Arm was thrilled with our work. It also began my strong relationship with Brandfuel.
Sky Kids
Because of my extensive experience working with him for children's brands, Andy Williams at Vamonos Creative asked me to help create a variety of short-form branded content to launch Sky Kids’ linear channel.
The key focus was to make sure we communicated the brand’s core values. This meant ensuring that my copy used the right tone and language to communicate with the very young audience so that they felt curious and excited about the channel’s range of programmes.
As well as programme clip-based promos, we integrated clips with footage of children we filmed, making them feel as if they naturally belonged together in a narrative. For the final touch, we hired Sophie McShera (Daisy from 'Downton Abbey') as the channel's voice, performing my scripts which were packed with enticing ideas for kids, and informative details for parents.
Brandfuel Projects
Following my acclaimed work on the Arm DevSummit, I've twice been invited back to Brandfuel to write copy. Both projects involved deep research to understand the voice of the company I was writing for.
The first was an epic internal communications film for a global management consultancy firm, communicating a rebrand of its AI division. Hosted by their Global Head of Marketing and Communications, the copy had to be a ‘voice from within’: relatable, empathetic, and honest. I made sure the words effectively explained their core values around their new vision, particularly to staff who were unfamiliar with AI.
The second occasion involved writing email and website copy for an international energy company’s event. Attendees were young, so I had to ensure the tone and language were appropriate without being ‘cringe’. Most of all, they needed to feel welcomed, understood, and inspired. This is ongoing.
Thunderbirds
Connecting fans with the brands they love is one of my favourite things. So when I ran my talent agency representing a range of amazing people, I was thrilled to win a CiTV Digital pitch to create 'Twitter takeover' promos for the first ever global ‘Thunderbird’s Day’.
Hosted by my YouTuber client Danny Simm, we filmed a series of short films on location to promote the range of events happening for the day. These included an interview with Thomas Brodie-Sangster (John Tracy in ‘Thunderbirds are Go’) and promoting Lady Penelope's Afternoon Tea at the O2. I wrote the words that helped Danny bond with his fellow fans by conveying his knowledge and love of the series, as well as showing off exciting content.
On the day, these videos dominated the @ThunderbirdsHQ Twitter account and received worldwide adoration from the hyped enthusiasts. It was F.A.B.!
"Selly Telly"
People have various opinions on this sort of broadcasting, but it teaches you to engage with an audience who have their credit cards ready to shop right now.
At Thomas Cook TV, I was responsible for the studio content, promoting the best deals of the week. Among graphics and visuals, we were the human factor, with presenters elaborating why these deals were so hot. Customers often spent lots of money, so I had to do more than just tell them that a destination was a “great place to have a holiday at a great price”. Moreover, the copy had to be legally accurate as well as emotionally enticing.
Bid TV was frantic! We had about 2 hours to prep pitches for 8-12 items and then 3 hours of live TV in which to sell them. I learnt a great deal about the power of buyer-seller connection: if Jean from Whitby got a mention from a steam cleaner-selling host because it was her messy dog's birthday, that was sales gold in this fast-paced world of low prices and high targets.
Children's Brands
If you’re looking for someone to communicate a brand's vision to children, then give me a call because I’ve 20 years of experience working in this genre.
I've produced, directed, and written scripts/copy for a whole range of short-form content. This has included live and recorded programme promotion material for CBBC and Nick Jr; videos encouraging children to get active for Disney (via Vamonos Creative); and educational videos for BBC Bitesize (via Somethin'Else).
It’s also involved writing for presenters such as Jake Humphrey, Angellica Bell, and Dick & Dom; comedians like Greg Davies, Iain Stirling, and Isy Suttie; as well as puppets including Hacker T Dog, Oucho the Cactus, and Basil Brush.
When being the voice of children's brands, I know that I am communicating not only to the child but also to parents. I always make the copy clear, trustworthy, and honest, along with emotive and FUN!
Sky One Brands
Sky One gave me a chance to promote major television brands, creating presenter-led events that always boosted ratings.
One of these brands was ‘Star Trek’, and we produced a whole range of celebratory content. This included a fan quiz called ‘TrekMasters’ hosted by Sylvester McCoy, and ‘When Aliens Attack!’ where we popped to the Westminster ‘Star Trek’-themed bar to meet the Trekkies. I oversaw selecting the best episodes and clips to show, which meant understanding and connecting with my fellow geeks. I also wrote copy that didn’t tell them a character or adventure was epic but explored why from a position of mutual love. Most importantly, it ensured they stuck around to watch.
Making multiple ‘The Simpsons’ specials to celebrate this cartoon clan resulted in me conducting an on-camera interview with creator Matt Groening. It was wonderful that he trusted us to promote the beloved brand he'd created.
Other Projects
I created the home page copy for the startup Annika Tech and also wrote an NFT press release and a blog post for them.
I used to sell angel figurines online, gaining sales via Facebook/Instagram ads. I also generated awareness with inspirational posts on Twitter and Facebook.
As mentioned, I ran a talent agency, GL Talent, marketing clients via my website and email copy. As well as 'Thunderbirds', I got my CF campaigner Charles Michael Duke on 'Loose Women'. It was a big win to successfully pitch an unknown to such a high-profile show.
I also co-wrote/directed my client James Barr's first Edinburgh stand-up show. We worked together on promotional posters. and I wrote a press release. James was featured in Attitude and The Sun, and his show was always packed out.
I now run Presenting Advice and GRAL Reads, writing website and socials copy.